South Africa, strategically located at the tip of the African continent, acts as a gateway to the rest of the continental market. The wealth of minerals in South Africa makes it one of the most resource-rich regions on the planet. With a sophisticated financial sector and strong business focus, you have a recipe for investment success. Understood to be one of the world’s most promising emerging markets, South Africa is a powerhouse of innovation and diversity. South Africa is a country of great natural beauty, warm and welcoming people. Layered with wildlife reserves, World Heritage sites and locations of culturally significant places, South Africa is a much sought-after business and leisure destination.